Embedded Creative Director
Your Brand Finally In Good Hands
20+ Years in Brand Strategy, Design & Marketing
Former Brand Manager, Greater Palm Springs CVB
Supported 20+ Founders Launch with Confidence
Certified SEO/AIO Specialist
Sound Familiar?
You've built something real. Your company is growing, your marketing is ramping up — but your brand feels inconsistent, your creative keeps falling to whoever has five minutes, and you don't have the budget (or the need) for a full-time Creative Director.
You need someone who can walk in, understand your brand immediately, and start producing work that actually looks and feels like you. No six-week onboarding. No explaining what a brand guide is. No managing a junior designer who needs constant direction.
You need a creative partner who thinks strategically and executes beautifully — and shows up like they're already on your team.
That's Exaclty What I Do
Strategic Partner for Growing Businesses
I work with growing companies as an Embedded Fractional Creative Director & Brand Strategist. I become your internal creative resource. Part brand strategist, part designer, part creative director. Available on a consistent monthly basis without the overhead of a full-time hire.
I don't just make things look good. I make sure everything you put out into the world is intentional, consistent, and working hard for your business.
What That Looks Like in Practice
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Your brand stays consistent across every touchpoint, every channel, every campaign.
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Your designed assets get done - on time, on brand, without you managing the process.
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Your marketing team has a strategic creative partner in the room, not just a vendor on the other end of an email.
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Your brand evolves intentionally as your company grows - not accidentally.
You're Not Hiring A Designer,
You're getting a Creative Leader who's been here before.
I've spent 20+ years at the intersection of brand strategy, design, and marketing, not just as a freelancer, but inside organizations.
As Brand Manager at Visit Greater Palm Springs, I sat inside a brand department under a Chief Creative Officer, managing brand consistency across departments, campaigns, vendors, and a destination brand seen by millions.
I know what it looks like when a brand is managed well, and I know the chaos that happens when it isn't.
When I embed with your team, I bring that organizational experience with me. I understand how to work within your systems, communicate with your stakeholders, and move fast without sacrificing quality.
No ramp-up.
No hand-holding.
Just a seasoned creative partner who gets to work.
What's Included in Your
Monthly Retainer
Brand & Creative
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Brand governance & consistency management.
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Strategic creative thinking that connects brand decisions to business outcomes
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Proactive ideas and recommendations that move marketing forward, not just execution
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Creative problem-solving that bridges the gap between your brand and your bottom line
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Marketing-minded design that's built to drive leads, conversions, and revenue
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Strategic insights and creative direction that help your team make better decisions faster
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Ongoing graphic design, campaign support & creative asset production
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Marketing collateral (decks, one-pagers, social graphics, email headers, PDFs)
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Creative direction on vendor or agency work
Digital & Web
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Website updates, page edits & content refreshes
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New landing page & sales funnel design and build
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Email marketing campaigns & newsletters
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SEO & AIO optimization — including monthly keyword tracking, strategic insights & recommendations
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Website performance monitoring & maintenance
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Google Search Console reporting & next-step guidance
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Strategic copywriting & conversion optimization
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Brand-aligned social media & digital ad creative
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Analytics reporting with actionable next steps
Client Success Stories
What My Clients Say
Frequently asked questions
Not ready to commit yet? Browse my work first...
