Portfolio

Benjamin Perdereau is a curated European resort boutique bringing small-batch, high-end designers from the French Riviera to Palm Springs — built to translate the sensory, effortless-chic feeling of a Saint-Tropez shopping trip into an American storefront and online experience.

The brand strategy was built around a clear tension: elevate the boutique's positioning as a true European import destination, while staying warm and personal enough to reflect owner Benjamin's relationship-first approach to retail. Messaging and visual identity had to sit between higher-end fashion competitors and more casual valley resort brands, carving out a "discovered, not mass-produced" space of its own. The result is a soft, sun-washed identity — Mediterranean blues, warm neutrals, and breezy line art — paired with a voice that feels curated and confident without tipping into cold luxury.

The full scope included brand strategy and positioning, a refined logo suite built from Benjamin's original signature mark, a Saint-Tropez–inspired color palette and typography system, custom illustrations and icons, and a full website rebuild designed to showcase the European designer collections, tell the brand's origin story, and convert seasonal visitors into year-round online customers.

A serene, luxury travel concept that invites travelers to experience Kyoto through calm, curated, and culturally reverent storytelling.

Copper Penny Coaching is a leadership and development brand designed for individuals and organizations seeking clarity, accountability, and sustainable growth.

The brand identity was built to feel grounded, confident, and trustworthy, balancing professionalism with approachability. Visual choices and messaging emphasize steadiness and integrity, reflecting a coaching practice rooted in real-world leadership rather than surface-level motivation.

The custom website and marketing strategy focus on clarity and ease, translating complex ideas into a clear, structured experience. The result is a brand presence that supports credibility, connection, and long-term impact.

365 Surgical is the original white-glove perioperative concierge platform for orthopedic practices — built to restore the human connection that modern surgical care has lost.

The brand strategy was built around a clear dual audience: orthopedic surgeons evaluating a practice partnership, and patients navigating one of the most vulnerable moments of their lives. Messaging and positioning had to earn trust from both, without diluting either. The result is a voice that feels clinical enough to command surgeon credibility and warm enough to reassure patients.

The full website scope included brand positioning, SEO-optimized copy across 12+ pages, a content and blog strategy, and a fractional CMO roadmap — translating a complex, first-of-its-kind service into a clear, structured web presence that establishes 365 Surgical as the definitive category leader in orthopedic concierge care.

MC Photography is a personal brand and portfolio website for a professional wedding photographer, designed to showcase her work while creating an experience that feels intimate, refined, and quietly confident.

The website balances visual storytelling with simplicity, allowing the photography to take center stage while supporting it with thoughtful pacing, clean typography, and subtle moments of warmth. The result is a site that feels approachable yet elevated, reflecting both the artistry behind the lens and the person behind the brand.

The design prioritizes clarity and ease, guiding visitors naturally through the work while building trust, connection, and recognition.

RUKIYA is a beanless coffee brand inspired by Ethiopian ritual and the quiet moments of the day. Designed to encourage pause, savoring, and calm, the brand blends warmth, cultural respect, and modern elegance into a cohesive visual system.

Wildcraft Apothecary is a conceptual rebrand that elevates botanical skincare through a modern visual identity rooted in ritual, intention, and plant-based wisdom.

MulCreations is a guided journaling and ritual-based brand rooted in Vedic wisdom, created to support self-reflection, grounding, and intentional living.

The brand identity was developed to feel earthy, soulful, and timeless, balancing ancient philosophy with a modern, approachable presence. Visual elements, typography, and color were carefully chosen to evoke calm, depth, and trust, allowing the brand to feel both sacred and accessible.

The custom website brings the brand to life through thoughtful storytelling, clear structure, and intuitive flow. Paired with a strategic marketing foundation, the experience guides visitors gently from curiosity to connection, supporting both community building and long-term growth.

Nourish NOLA is a community-based food access initiative designed to connect restaurants, volunteers, and families experiencing food insecurity across New Orleans. The brand reframes food donation as dignity-driven, accessible, and community-powered.