CUSTOM WEBSITE DESIGN

Strategic websites that attract clients and drive growth

Your website is your most important business asset. It's working 24/7 to either attract ideal clients or send them to your competitors.

If your current site looks outdated, doesn't clearly communicate what you do, or fails to convert visitors into inquiries, it's costing you revenue every single day.

Professional websites built on strategic foundations position you as credible, make it easy for clients to say yes, and actually convert browsers into buyers.

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Recent Website Projects

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A website is often the first real interaction someone has with your brand.

It’s where curiosity turns into confidence, or confusion sends them elsewhere. My approach blends strategy, design, and usability so your site not only reflects who you are, but supports how people move through it.

No templates forced to fit.
No rushed builds.
Just websites designed with purpose.

Website Packages

Get clear, honest insight into why your website isn’t working the way it should and exactly what to do about it. This audit is for business owners who feel stuck, unsure of what’s off, or tired of guessing. I review your website through a strategic and visual lens and deliver practical, actionable feedback you can actually use.

No fluff. No vague suggestions. Just clarity and direction.

How It Works

I’ll deliver a detailed review that covers:

What’s working well and should stay
What’s causing confusion or friction
Where you’re losing clarity, trust, or conversions
Clear recommendations for improvement and next steps

You’ll walk away with a stronger understanding of your brand, more confidence in your decisions, and a clear path forward without committing to a full redesign.

What to Know

This is feedback and strategy only
No design or implementation included
No refunds due to the custom nature of the work

Investment: $350

Timeline: 7 days

Perfect for new businesses ready to launch with clarity, credibility, and a strong foundation.

Up to 5 Custom-Designed Pages tailored to your business goals
Web Strategy Brief defines core messaging, site architecture, and visual direction to ensure a clear, intentional, conversion-focused website
Custom Website Design aligned with your brand identity and audience
Mobile-Responsive Development for seamless viewing across all devices
Full On-Page SEO Setup custom URLs, meta descriptions, page titles, and social share images optimized for every page (see SEO packages below for more robust and advanced options)
Domain migration & DNS Setup transferring your domain from any third party host and connecting it to your new site
Post-Launch Support: One week of guided support plus tutorials so you can confidently manage future updates

Investment: Starting at $2,500

Timeline: 2-3 weeks

(*payment plans are available)

For established businesses ready to scale with strategy, systems, and conversion in mind.

7–10 Custom-Designed Pages built to support growth and expansion
Advanced Web Strategy + UX Planning: Conversion-focused user journeys, page hierarchy, and strategic calls-to-action
Conversion-Optimized User Experience designed to guide visitors toward inquiry, booking, or purchase
Mobile-Responsive Development for seamless viewing across all devices
Advanced Functionality including bookings, custom forms, integrations, and automations (one custom integration included; additional available upon request)
Blog or Resource Section Setup to support SEO, thought leadership, and long-term visibility (up to one blog post to start)
Full On-Page SEO Setup custom URLs, meta descriptions, page titles, and social share images optimized for every page (see SEO packages below for more robust and advanced options)
Domain migration & DNS setup transferring your domain from any third party host and connecting it to your new site
Email Preservation ensuring all existing email accounts remain intact during the domain switch
Google Search Console Setup submitting sitemap and getting the site indexed on Google
Google Business Profile Setup creating or connecting your business listing on Google Maps and search
Post-Launch Support: One week of guided support plus tutorials so you can confidently manage future updates

Investment: Starting at $4,000

Timeline: 4-6 weeks

(*payment plans are available)

A 7-day strategic refinement for websites that don’t need a rebuild, just sharper clarity and stronger performance.

This is for established websites that are structurally sound but no longer reflect your current expertise, messaging, or goals. In seven focused days, we refine what already exists to improve clarity, cohesion, and conversion without starting from scratch.

What’s Included:

Strategic Website Audit to identify gaps in messaging, flow, and conversion
Homepage transformation focused on clarity, hierarchy, and calls-to-action
Brand cohesion elevation across typography, color usage, and visual consistency
Refresh of up to two additional existing pages
Mobile optimization for a more intentional, polished experience
SEO refinements to improve structure and on-page fundamentals
One round of revisions to finalize and refine

Investment: Starting at $2,000

Timeline: 7 Days

(*payment plans are available)

This Is For You If

Your messaging no longer reflects who you are or the level you operate at
Your homepage doesn’t immediately communicate what you do or why it matters
Conversion paths feel accidental instead of intentional
Your visual presence feels muted compared to your expertise
Your mobile experience works, but doesn’t impress

Not Included:

New pages built from scratch
Complete copy rewrite (we refine what exists)
Brand identity development unless added separately
Full site-wide layout reconstruction
Custom illustrations or graphic design packages

If your site requires foundational brand work, new content, or expanded structure, this is not the right fit. In that case, the Brand Foundation + Website Growth package will serve your business better, and I’ll guide you honestly toward the right path.

Making a website that looks great and functions well is important for any industry, but that’s only half the battle—the upkeep is just as crucial. Your website maintenance ensures that your business, blog or online presence continues to evolve and succeed over time. This also establishes that anyone who interacts with your site will always have the best user experience.

Performance Optimization: Site speed monitoring, image optimization, broken link fixes
Content Updates (up to 4 hours): Text changes, blog post publishing
Analytics Reporting: Monthly performance reports with actionable insights
Priority Support: Same-day response for urgent issues, direct line to technical expertise

Your website is your primary business development tool. Professional maintenance ensures it continues generating qualified leads while you focus on serving clients. The $350 monthly investment protects a $3,000+ website investment and supports ongoing business growth.

Investment: starting at $350/month

Note: 6-month minimum commitment

New Clients contact me for more details below.

SEO One Time Packages

Your clients aren’t just Googling anymore, they’re asking AI. These packages make sure your business shows up wherever people are searching, from Google to ChatGPT to Claude, so you’re never the best-kept secret in your industry.

A quick note on AI and keyword research: asking ChatGPT or Claude to “find you strong SEO keywords” might feel like a shortcut, but it isn’t backed by real data.

Effective keyword research means looking at actual search volume, cost-per-click (CPC), and competition levels. Metrics that require access to trusted analytics platforms. That’s exactly what’s used here, so every keyword recommendation is grounded in what people are actually searching for, not just a best guess.

A strong SEO foundation is the starting point for everything. These one-time packages are designed to get your website properly set up, optimized, and ready to rank.

Best for new websites that need a solid SEO starting point

Everything you need to get your website properly optimized and indexed from the start. Built for websites launching fresh or those that have never had intentional SEO work done.

What's Included

Keyword research (up to 20 keywords for core pages, backed by real analytics data)
SEO titles and meta descriptions for each page
URL slug optimization
Heading Tag Implementation (ensuring H1s, H2s, navigation and internal links are structured for SEO)
Alt text for images
404 page strategy
Image Optimization— compressed images and videos (to improve page speed)
Google Search Console and Analytics setup
Google Search Console indexing

Investment: $750 – $1,500

Based on website size and page count

Best for established websites ready to go deeper

Everything in SEO Foundations, plus a more advanced layer of optimization built to improve performance, increase visibility, and set you up for long-term growth.

What's Included

Everything in SEO Foundations
UX Strategy & Internal Linking (recommended for websites with lots of pages & content)
Core web vitals optimization — improving site speed and performance scores
Unique Email Lead Magnet Opt Ins, How-To Guides, etc. (from keyword strategy)
Google Tag Manager conversion tracking setup
3-Month Check-In (evaluate SEO performance & suggest updates)

Investment: $1,500 - $3,000

Based on website size and page count

Best for businesses that want a clear picture of where they stand

A comprehensive audit of your website’s current SEO health, paired with a strategic roadmap for what to fix, improve, and prioritize. Ideal before committing to ongoing work.

What's Included

The following is included for up to 10 pages:

SEO Website Audit & Strategy
Competitor Keyword & Gap Analysis
Keyword Research (up to 50 primary & secondary keywords for core pages)
SEO Titles & Meta Descriptions
Heading Tag & Keyword Implementation
URL Slug Optimization
Alt Text (optimized image descriptions for accessibility & rankings)
Google Search Console & Analytics Setup
404 Page Strategy & Broken Link Check

Investment: $1,500 - $3,000

Based on website size and depth of audit

Best for websites that need a full diagnosis and hands-on fixes

Everything in the SEO Audit, plus implementation. You’ll walk away with a fully optimized site and a clear report on what was done and what to do next.

What's Included

Everything in the SEO Audit
On-page SEO optimization (updating pages based on audit findings and best practices)
SEO copywriting to include keywords in headlines, increase word count, etc.
Google Search Console indexing, removals, and error clean-ups
3-month SEO check-in (report on progress and recommended next steps)

Investment: $3,000 - $5,000

Based on number of pages, content strategy, & backlinks

Monthly SEO Retainers

SEO isn’t a one-time fix, it’s what keeps your website working for you month after month. These retainer packages maintain your rankings, track what’s working, and make the adjustments that move you up in search results over time. All plans require a 3-month minimum commitment and are offered separately from the website maintenance plan.

Best for clients who want ongoing visibility without heavy monthly work

A light-touch monthly retainer that keeps your SEO health monitored and your keyword positions tracked, so you always know where you stand.

What's Included

Monthly keyword position tracking (up to 20 keywords)
Monthly performance report with insights & next steps
Up to 1 hour of on-page SEO updates
Google Search Console monitoring & error flags

Investment: $500

*Commitment: 3 month minimum

Best for active sites that need consistent, hands-on optimization

Everything in Starter, plus more time for real on-page work and a quarterly call to align on strategy and results. The most popular option for clients who are actively growing their online presence.

What's Included

Everything in Starter
Up to 3 hours of on-page SEO updates
Keyword strategy adjustments as needed
Quarterly SEO check-in call
Priority support & communication

Investment: $850

*Commitment: 3 month minimum

Best for competitive industries or clients scaling quickly

The most comprehensive monthly SEO support available. Built for businesses serious about search visibility — including showing up in AI tools like ChatGPT and Claude, not just Google.

What's Included

Everything in Growth
Up to 5 hours of on-page SEO updates
Competitor keyword monitoring
Monthly strategy call
Content topic recommendations based on keyword gaps

Investment: $1,500

*Commitment: 3 month minimum

Client Success Stories

What My Clients Say

Working with Amber was an absolute dream! She treated my business like it was her own with so much care, attention, and thought poured into every single detail.

What I really appreciated is how easy and seamless she made the entire process. She listened deeply, understood my vision right away, and brought it to life in ways that exceeded my expectations. Amber is genuinely invested in helping your brand thrive. I can’t recommend her enough!

Tanya Arora , MulCreations

Frequently asked questions

Yes. SEO is thoughtfully integrated into every website I design.

From the beginning, I consider how your ideal clients search, what they need to see to trust you, and how your content should be structured to be clear and accessible. This informs page hierarchy, headings, URLs, internal linking, and overall site organization.

Rather than chasing algorithms, the focus is on building a website that’s easy to navigate, easy to understand, and set up with strong foundations for long-term visibility and growth.

Browse My Full Portfolio

Ready to discuss your project?

If you’re considering branding, logo, or website support and want a thoughtful, strategic partner, I’d love to learn more about your project. Submit an inquiry with a few details about your goals and timeline. I personally review every request and respond within 24 hours to let you know next steps.

Start a Project Inquiry

Strategic websites that attract clients and drive growth

Recent Website Projects

A website is often the first real interaction someone has with your brand.

Website Packages

Website Audit

Website Foundation Package

Website Growth Package

Website Refresh

What’s Included:

Website Maintenance

SEO One Time Packages

SEO Foundations

SEO Growth

SEO Audit

SEO Audit & Optimizations

Monthly SEO Retainers

Starter Package

Growth Package

Advanced Package

Tanya Arora , MulCreations

Frequently asked questions

What if I don't have a brand identity yet?

How long does a website project take from start to finish?

Do you offer payment plans?

What are my responsibilities going to be?

What platforms do you build your websites on?

I already have branding, can you design my website?

Can I update my website myself once it's launched?

Do you offer SEO as a part of your website design?

Browse My Full Portfolio

Ready to discuss your project?

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