

You Know Your Site Isn't Working as Hard as You Are
Your website exists. It functions. But when you look at it honestly, you see:
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Messaging that made sense two years ago but doesn't reflect who you are now
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A homepage that doesn't immediately communicate what you do or why it matters
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Conversion paths that feel like afterthoughts instead of strategic journeys
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A visual presence that whispers when your expertise demands a stronger voice
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Mobile experience that's functional but uninspiring
The gap between your actual expertise and how you show up online is costing you credibility, conversions, and the premium clients who need what you offer.
This Isn't About Vanity.
It's About Revenue.
Your website is either building trust or creating friction. There's no neutral.
When qualified prospects land on your site, they're making split-second assessments:
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Does this person understand my actual problem?
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Do they position themselves as the strategic partner I need?
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Does their presence match the investment they're asking me to make?
A strategic refresh answers "yes" to all three, in days, not months.


The Website Refresh
Strategic Elevation in Seven Days
This is not a redesign. It's a strategic refinement that addresses the specific elements blocking your site from converting.
What's Included
What This is Not
(Because Clarity Protects Both of Us)
A refresh is not a rebuild. This service is specifically designed for sites that have solid bones but need strategic refinement.
Not Included:
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New pages built from scratch
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Complete copy rewrite (we refine what exists)
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New brand identity development
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Full layout reconstruction across every page
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Custom illustrations or graphic design packages
If your site needs those elements, you need the Brand Foundation + Growth Accelerator package. I'll tell you honestly which path serves your business better.
Before you assume this is just design
This Is Strategic Work Disguised as a Refresh
A refresh is not a rebuild. This service is specifically designed for sites that have solid bones but need strategic refinement.
I'm not moving buttons around and calling it a transformation.
Every element I touch is evaluated through the lens of: Does this build trust? Does this reduce friction? Does this move qualify prospects toward conversion?
A refresh in my hands includes:
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Messaging that positions you as the strategic partner, not the service provider
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Visual hierarchy that guides decision-making instead of overwhelming it
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Conversion architecture that feels natural, not manipulative
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Brand cohesion that signals professionalism without trying too hard
You're not paying for prettier pages. You're paying for strategic thinking applied to the elements that directly impact revenue.

Who Is This For?
This Refresh Is Built For Established Health & Wellness Professionals
You Need a Refresh If
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Your site functions, but doesn't convert cold traffic at the level it should
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Your messaging communicates what you do, but not why it matters
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You've outgrown your current positioning, but aren't ready for a complete rebuild
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Referrals convert easily, but your website isn't doing the strategic work of attracting premium clients
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Your visual presence feels adequate but not compelling
This Is Not For
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New practitioners are still building their first client base
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Sites requiring complete structural rebuilds
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Anyone seeking the cheapest option rather than strategic value
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Businesses expecting a $6K result at a discounted price
If you're a serious professional doing meaningful work and need a site that actually supports your growth, this is for you.


$1500
The Investment
This isn't a discounted service, it's a strategic offering with intentionally limited availability.
Why limited spots?
I only accept 2-3 website refresh projects per month. My primary focus is on full brand foundation work with long-term strategic clients. Refresh projects are reserved for established professionals who need high-impact refinement without a complete rebuild.
This protects the quality of work I deliver and ensures every client, whether a refresh or full package, receives full strategic attention.
What This Means for You
When slots are available, you get a seven-day turnaround and direct access to 20+ years of strategic expertise. When they're full, you'll need to waitlist or consider the full Brand Foundation package instead.