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Brand Strategy
& Identity Development

Previoius Clients - click on the logo to explore more.

Brand Strategy That Drives Business Growth

Transform your business with a strategic brand identity that attracts premium clients and drives revenue. From positioning strategy through visual execution, we build brands that perform.

 

Most businesses struggle because their brand doesn't connect strategy to execution. You need more than a beautiful design; you need a brand that works as a complete business system.

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We Deliver

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  • Strategic positioning that differentiates you from competitors

  • Visual identity that commands premium pricing

  • Messaging framework that converts prospects to clients

  • Implementation roadmap that ensures consistent execution

Brand + Marketing Strategy That Actually Works in the Real World

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Hi, I'm Amber,

With 20+ years of building brands that drive revenue, I understand that design without strategy is just decoration. That's why every brand we develop starts with business objectives and ends with measurable results.

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That's why I created the only package that gives you both:

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  • Professional Brand Identity: Logo, colors, fonts, and guidelines that actually work across all your platforms.

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  • Complete Marketing Strategy Workbook: The exact framework I use to help businesses attract and convert their ideal clients.

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What makes this approach different:

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  • No Marketing Gaps: You leave with a brand AND a plan to use it effectively.

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  • Entrepreneurial Reality: Built by someone who understands bootstrapping, pivoting, and real-world constraints.

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  • Actionable Framework: Not theory - actual templates, checklists, and step-by-step guides.

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  • Implementation Focus: Everything is designed to work with your current systems and budget.

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You get gorgeous branding that comes with the roadmap to actually grow your business.

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How We Build Your Complete Brand + Marketing Foundation

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Week 1:
Strategic Foundation

  • Business analysis and opportunity mapping

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  • Competitive positioning and differentiation strategy

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  • Target audience research and personal development

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  • Brand architecture and messaging hierarchy

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Week 2:
Visual Identity System

  • Logo design and brand mark development

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  • Color strategy and typography selection

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  • Visual language and graphic elements

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  • Brand standards and usage guidelines

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Week 3:
Brand Activation

  • Marketing channel strategy

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  • Content framework and voice guidelines

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  • Customer journey mapping

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  • Conversion optimization planning

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Week 4:
Implementation & Launch

  • Brand rollout across key touchpoints

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  • Marketing collateral templates

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  • Brand governance documentation

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  • Strategic training session

Your Complete Brand
Development Includes

Strategic Foundation:

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  • Brand positioning strategy & competitive differentiation

  • Target audience research & customer personas

  • Messaging architecture & value propositions

  • Brand voice guidelines & communication framework

  • Go-to-market strategy & launch roadmap

  • Pricing strategy recommendations

Visual Identity System:

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  • Complete logo suite (primary, secondary, wordmark, icon)

  • Strategic color palette with psychological rationale

  • Typography system for print & digital applications

  • Brand photography direction & visual style guide

  • Professional brand standards document (15-20 pages)

  • Business collateral templates (cards, letterhead, presentations)

​Digital Brand Assets:

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  • Social media templates & profile designs

  • Email signature designs

  • Digital marketing templates

  • Website design direction guide

  • Brand pattern & graphic elements library

  • Marketing presentation template

Investment in Your
Complete Business Foundation

Brand + Marketing Strategy

Starting at $2,500

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Brand strategy and identity development is an investment in your business's future growth. We offer flexible payment structures to match your cash flow needs.

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This Investment Includes​​​

  • ​​Complete brand strategy process

  • Professional identity design system

  • Implementation support and training

  • 30 days of post-launch guidance

Ready to Build Your Complete Business Foundation?

Frequently asked questions

Need Something Faster?

Our Brand Foundation Sprint delivers essential brand elements in just one week. Perfect for launches, tests, or when you need professional identity fast.

Brand Foundation Sprint - $1,500

  • 5-day intensive process

  • Logo, colors, and basic guidelines

  • Business card and social templates

  • Upgrade to full development anytime

Megan Coats - MC Photography

"Amber did an amazing job helping me update my photography website! She is so easy to work with and so knowledgeable when it comes to marketing. I really loved that she was able to give my website a fresh look while still honoring my ideas and brand. Would highly recommend her to anyone needing help with their website or marketing!  "

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